KMF Partners with RCB to Promote Nandini Brand
Hind Samachar News | March 2026:
In a significant marketing initiative, the Karnataka Milk Federation (KMF) has entered into a partnership with the Royal Challengers Bangalore (RCB) to promote its popular dairy brand, Nandini.
As part of the agreement, KMF will invest approximately ₹4.8 crore to leverage the wide reach and popularity of RCB and its players. The collaboration will include promotional campaigns featuring select players, aimed at enhancing the visibility and appeal of Nandini products across a broader audience.
Officials from KMF stated that the move is intended to strengthen the brand’s presence, particularly among younger consumers and cricket fans, by associating with one of the most followed teams in the Indian Premier League.
The partnership is expected to provide a major boost to Nandini’s market outreach, especially during the ongoing cricket season, when fan engagement is at its peak.
Industry experts believe that such collaborations between public sector brands and sports franchises can significantly amplify brand recognition and consumer engagement.
With this initiative, KMF aims to reinforce Nandini’s position as a leading dairy brand while tapping into the massive fan base of RCB.
By:- Meghana Ganesh
